The Department of Tourism within the Center for Analysis and Regional Development Planning (CAPDR) is primarily responsible for promoting and developing tourism in the region, contributing to economic growth, sustainable development, and improving the quality of life in local communities.
This department focuses on formulating and implementing policies and strategies aimed at enhancing the region’s attractiveness as a tourist destination, improving tourism infrastructure, and promoting the region’s natural, cultural, and historical resources.
Here are some of the main areas of activity of the Department of Tourism:
1. Tourism planning and development: The department analyzes the tourism potential of the region and develops strategies and plans for tourism development. It identifies tourism resources and attractions, develops innovative tourism products and experiences, and promotes diversification of the tourism offerings in the region.
2. Destination promotion and marketing: The department engages in promoting the region as an attractive tourist destination. It develops and implements marketing and communication campaigns, both nationally and internationally, to attract tourists and investors to the region. Additionally, it collaborates with travel agencies, media, and other stakeholders to increase the destination’s visibility and promote tourist attractions.
3. Tourism infrastructure development: The department is involved in developing and improving tourism infrastructure in the region. This includes construction and modernization of hotels, restaurants, recreational facilities, tourist information centers, bicycle paths, and other amenities necessary for tourists.
4. Collaboration and partnerships in tourism: The department establishes and develops partnerships with other relevant organizations and institutions in the tourism industry, including travel agencies, tour operators, local authorities, NGOs, and local communities. This facilitates collaboration in promoting tourism, developing joint tourism products, and creating support networks in the tourism sector.
5. Monitoring and evaluating tourism performance: The department collects and analyzes data on tourist arrivals, tourism expenditures, tourist satisfaction levels, and other relevant indicators. This information is used for monitoring and evaluating tourism performance, identifying trends, and obtaining feedback to improve services and tourism strategies.
Through its activities, the Department of Tourism within CAPDR contributes to economic growth, job creation, conservation and promotion of cultural and natural heritage, and improvement of the quality of life in local communities through tourism development in the region.
