AQUA Carpatica, one of Romania’s leading brands in the natural mineral water sector, joins the VIA MOLDAVIA Programme ahead of the International Trade Fair to be held at the Palace of Parliament in Bucharest from 26 to 28 October 2026.

The event, held as part of the Moldova Regional Economic Forum – 20th Edition, is expected to bring together approximately 1,000 participants from Romania, the Republic of Moldova and Ukraine, representing a broad spectrum of public institutions, professional organisations and economic operators involved in tourism development, the hospitality industry and regional economic cooperation.

Expected participants include exhibitors, representatives of the HoReCa sector – hotels, restaurants, guesthouses and suppliers of products and services – as well as local and county public authorities, Destination Management Organisations (DMOs), ministries, embassies, parliamentary institutions and national tourism agencies. They will be joined by regional and international travel agencies, business representatives, professional associations, tourism promotion organisations and institutional partners from all three countries.

The main day of the event, 27 October 2026, will be dedicated to presenting tourist destinations, business meetings, institutional dialogue and the facilitation of commercial partnerships.

The diversity of participants gives the VIA MOLDAVIA International Trade Fair an important economic and diplomatic dimension, offering participating companies the opportunity to engage directly with HoReCa operators, distributors, travel agencies and public-sector decision-makers.

AQUA Carpatica – A Romanian Brand with an International Outlook

Originating from the natural resources of the Carpathian Mountains, AQUA Carpatica exemplifies how Romania’s natural heritage can be harnessed through a premium product built around quality, authenticity and a strong brand identity.

Through its origins and positioning on international markets, AQUA Carpatica contributes to promoting Romania’s image as a country with valuable natural resources and the potential to develop competitive products recognised for their quality.

The brand’s association with VIA MOLDAVIA reflects a shared interest in promoting Romanian resources and products, while strengthening commercial ties between Romania and the Republic of Moldova.

By supporting the event with products intended to keep participants hydrated, AQUA Carpatica contributes to the hospitality experience offered to the delegations and partners attending the event in Bucharest.

The brand’s presence at an event bringing together public authorities, economic operators and representatives of the tourism industry also creates opportunities to increase visibility and strengthen commercial relationships.

The Republic of Moldova – A New Opportunity for Commercial Growth

An important aspect of this collaboration is the expansion and distribution of AQUA Carpatica products in the Republic of Moldova.

This development direction aligns with the objectives of the VIA MOLDAVIA Programme, which seeks to connect producers and service providers with economic and tourism networks in Romania and the Republic of Moldova.

The VIA MOLDAVIA Programme can facilitate the brand’s integration into a growing network of hotels, restaurants, guesthouses, travel agencies and economic operators operating within tourist destinations on both banks of the Prut River.

Through its micro-destinations and three tourist routes – North, Centre and South – the VIA MOLDAVIA platform provides a framework for integrated promotion and the identification of new commercial cooperation opportunities.

This approach can help increase AQUA Carpatica’s visibility in the Republic of Moldova by bringing the brand closer to hospitality industry operators and facilitating contact with potential distribution partners.

The VIA MOLDAVIA International Trade Fair therefore represents an opportunity for direct commercial dialogue, bringing together producers, distributors, HoReCa representatives, travel agencies and public authorities interested in developing sustainable economic partnerships.

VIA MOLDAVIA – Tourism, Hospitality and Sustainable Partnerships

Initiated by the Centre for Analysis and Regional Development Planning (CAPDR), the VIA MOLDAVIA Programme aims to integrate tourist destinations, promote natural and cultural heritage, and develop sustainable economic relationships between Romania and the Republic of Moldova.

By developing tourist routes and integrating micro-destinations, the programme creates opportunities for cooperation among public authorities, Destination Management Organisations, travel agencies, HoReCa operators, and suppliers of products and services.

The participation of Romanian brands such as AQUA Carpatica strengthens the programme’s economic dimension by linking the tourism experience with quality products that have a distinctive identity.

In this context, cooperation with AQUA Carpatica could evolve into a promotional and commercial development partnership by leveraging the tourism and business networks connected through VIA MOLDAVIA.

The International Trade Fair at the Palace of Parliament provides an initial setting in which to present this opportunity, offering the possibility of developing direct relationships with partners from Romania, the Republic of Moldova and Ukraine.

The partnership between AQUA Carpatica and VIA MOLDAVIA opens up prospects for cooperation that can continue beyond the Bucharest event through mutual promotion, the connection of commercial networks and support for the hospitality industry in Romania and the Republic of Moldova.

VIA MOLDAVIA – Romania and the Republic of Moldova, connected through tourism, hospitality and economic cooperation.